As a follow-up to my intro from last week, I've been thinking about the different platforms and their respective content formats. For example, my TikTok algorithm primarily serves me lifestyle and travel content, with the occasional sprinkle of brand accounts. On the other hand, LinkedIn has content that is a bit more serious and professional. However, these formats can get repetitive quickly, so creators and brands are (rightfully) getting creative with how they approach content. A great example of this comes from Kirsti (Lang, fellow Buffer content writer). She noticed her more aesthetically oriented videos—TikToks she had repurposed as an experiment on LinkedIn—performing incredibly well. One possible reason is that videos are different from what you'd expect on LinkedIn. They "stop the scroll" and end up garnering engagement and watch time, which is so beloved by the algorithm. What am I trying to say? Your solution to boosting engagement might just be trying out a new format on your primary platform. That might be taking a page from Kirsti's book and repurposing videos for LinkedIn or using an image to convey your ideas on X. Just some food for thought as we head into the weekend. See you next Friday. |
|
|
| Warmly, Tami & the Buffer team |
|
|
🖊️ Deep dive: 7 Bluesky content ideas and tips for your posts |
|
|
Having spent a significant amount of time on Bluesky already, I curated a few content ideas and tips for anyone who's new (or even experienced) with the platform to apply. - Introduce yourself: If you're entirely new to Bluesky, nothing works better than a good ol' "Hi, I'm new to Bluesky" post. Blueskyers love a good intro, and since the platform's user base is still small compared to its counterparts, you have a better chance of your post being seen. Add some detail to your introduction — tell people who you are, where you're from, and why you're trying out Bluesky.
- Find relevant feeds and post the content that aligns with them: As the platform grows, so do the number of custom feeds specific to any niche you can think up. What are custom feeds, you ask? Custom feeds are a brilliant way to sort different categories of Bluesky users (and their associated content). The idea of the feeds is to make whatever content you want to see easier to find.
- Repurpose content from your other platforms: If you're posting to other text-first social platforms, you already have a wealth of content to use on Bluesky. Instead of thinking up new ideas for each platform, especially when starting on a new platform, repost your content from X/Twitter, Threads, or LinkedIn to Bluesky.
- Weigh in on cultural conversations — or don't: If you've been looking for a safe space to share your opinions and perspectives, Bluesky offers that in spades. Many conversations are going on at any given moment that you can participate in. The best part is that thanks to custom feeds if you don't want to participate in those conversations, you can fine-tune your experience to tune them out.
- Post visual content: In my (anecdotal) experience, visual content performs well on Bluesky. Art and photography in my feed tend to get a lot of engagement, and art, in general, seems to be big in the custom feeds and hashtags. This is great news for visual artists, photographers, illustrators, etc. Bluesky is an especially great platform if you want more eyes on your art, and custom feeds make it more likely that your content gets in front of the people who really want to see it.
- Engage and boost others in your feed: While it can be tempting to focus on content you can post and be done with, I recommend frequently asking for thoughts and opinions. It can be on any topic, but I find that people on Bluesky want to be there — they'll answer your questions. So don't just post and ghost — engage with content.
- Use hashtags to discover what others in your niche post: Like its counterparts, Bluesky allows you to click on hashtags. You can sort the posts under a hashtag into Top and Latest.
|
|
|
🚀 'We Grew to 300K on TikTok with Buffer!' |
We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. @onlinemarketinges says, "On TikTok we went from 110k to 310k with Buffer!" Want to skyrocket your growth? Get started with Buffer today! |
|
|
👇🏽 The latest from the blog |
|
|
📱Social tip of the week from Mitra, Buffer's Social Media Manager |
"I feel like you're just here for the zipline" (TikTok ver.) (Instagram ver.) This trend is a fun, easy way to showcase your most beloved feature offering. To recreate, just add text over your video that lines up with the dialogue happening in the audio: - "I feel like you're just here for the zipline." — Add text that says, "I feel like you're just here for the [insert product or benefit here]"
- "What?" — Use this part of the video to show the person in the act of using your product.
- "All you do all day is go on the zipline." — Add text that says: "All you do all day is [insert what product or benefit the person is taking here]"
Check out this funny example from @backcountrymag calling out one of their teammates for just being there for the free gear. |
|
|
🤳 What's happening in social? |
|
|
What would you like to see more (or less) of in the newsletter? Give us all your feedback in this form or let us know on all our social channels @buffer! |
|
|
|
